Since the advent of the U.N. Convention on the Rights of the Child (“CRC”), the international community has witnessed significant progress on children’s rights in both law and practice. Yet as we reach the 30th anniversary of the CRC, children’s rights violations remain widespread. These abuses reinforce the fact that children’s rights—and human rights more generally—have yet to be fully embraced in all communities. A precursor to children’s rights being fully embraced and respected is to have them widely known and understood. This article asserts that a significant factor in the failure to achieve widespread acceptance of children’s rights is the insufficient attention given to implementation of Article 42 of the CRC and its obligation to make children’s rights “widely known.” Article 42 of the CRC is simultaneously one of the most important and most overlooked provisions of the treaty. Article 42 requires states to ensure that “the principles and provisions of the [CRC] are widely known, by appropriate and active means, to adults and children alike.” Despite the threshold nature of Article 42—without knowledge that they have rights, individuals cannot seek to realize them— there has been surprisingly little meaningful work done to ensure that Article 42 is fully implemented.